Complete Guide on How to Become Google Partner in 2023

Have you ever visited a website and wondered what one of those cool-looking Google Partner badges meant?

We’re here to educate you on everything you need to know about being a Google Partner and how to display the badge on your website.

After signing up for the Google Partners program, your company can develop a closer relationship by becoming a Google Partner.

By becoming a Google Partner, your company will be recognized for maximizing client campaign success, promoting client growth through client campaign maintenance, and demonstrating your knowledge of Google Ads through certifications.

As a Google Partner, your company will gain access to additional features, such as the ability to display the Google Partners badge on your website and marketing materials.

What Is A Google Partner?

Google Partners is a marketing initiative that was launched to recognize and support the world’s top digital advertising firms and marketers.

As a Google Partner, you will have access to exclusive events and training, market research, and other benefits.

However, achieving this status is a difficult process. Google Partners account for only about 10% of all agencies worldwide, with Google Premier Partners even more rare.

Must Read: Complete Guide on How to Become Google Ads Specialist

What is the Google Partner Badge?

The Google Partner badge validates an agency’s Google Ads expertise by demonstrating a long history of using Google Ads for PPC (pay-per-click) advertising.

It also indicates that the company spends more than a certain amount per month on Ads for its clients.

This certification is displayed using a Google Partner badge posted on the website associated with that agency, in addition to the list of certificates attained by the agency and its users in the Google Academy.

After completing the steps required to become a Google Partner, an agency can choose between a dynamic and static badge.

The static badge can be used on other marketing materials, whereas the dynamic badge can be displayed on your website.

The Advantages of Becoming a Google Partner

According to the badge, you spend a lot of money on Google Ads. What are the real advantages of becoming a Google partner?

1. Knowledge

Any potential client who visits your website and notices the Google Partner badge will understand that your agency has extensive experience with Google Ads.

They also know it is reliable when it comes to managing your PPC advertising budget to achieve significant ROI because certification is a sign of expertise.

This is especially true for websites that display the Google Premier Partner badge, a certification that is higher than the Google Partners badge and attests to the agency’s skill with the tool as well as higher Google Ads spending.

Although Google claims that the Partner badge denotes an agency’s ability in SEO (Search Engine Optimization) and PPC, the requirements to become a Partner expressly include “spend and experience,” so it denotes an agency’s PPC expertise with Google Ads.

However, Google Partners now have more access to the Google Academy than ever before, making it easier than ever to learn about and gain experience in SEO.

2. Certifications

You and the other staff members associated with the Google Ads account can advance your understanding of the Google platform by passing the certification exams offered by the Google Academy with the Google Partner badge.

These certifications are an excellent way to learn more about Google Ads, Video, and Search.

Any certifications earned on the agency’s Google Ads account will be displayed on the Google Partner badge on the agency’s website.

3. Google Contacts

Businesses that have achieved Google Partner status have access to a personal contact at Google who can provide assistance by examining customer accounts to improve efficacy and efficiency.

This is a priceless benefit because a Google specialist will be aware of all the insider information required for your organization to fully utilize Google’s platform.

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Requirements for Google Partners

Naturally, this elevated status does not come cheap.

As a result, before your company can become a Google superstar, you must first meet certain criteria.

1. Effectiveness

Your agency must have used Google Ads for at least 12 months with consistent spending during that time.

It’s also important to remember that you must use your Google Ads account rather than the client’s account when spending money on ads for them.

This is done so that Google can precisely track how well your company is performing in this area.

It is critical to understand that they may terminate your Partner status if you consistently fail to meet the standards, as Google will review your Google Ads performance on a yearly basis.

2. Ad Spend

Every 90 days, each managed and connected Google Ads account managed by your agency must spend at least $10,000.

3. Certification

At least one Google Ads account user from your agency must have completed the Google Ads certification for the Google Academy.

How Does One Become A Google Partner?

  • Visit the Google Partners website and select the “Join Google Partners” tab, then click the “Join Now” button.
  • Access your Google Ads account.
  • Accept the terms of service.
  • Select the Google Ads manager account that is currently in use by your company.
  • Fill in the appropriate fields with your agency’s name, address, and website, then click “Save.”

You now have access to all Google Partner tools for your Google Ads account, as well as the Google Academy’s extensive Google Certifications.

It is important to note that after meeting the requirements to become a Google Partner, you may need to manually download the badge to place it on your website or another domain specified in your company profile by doing the following:

  • Go to the “Partners Program” section.
  • On the “Badge Status” card, click the three-dot menu, then “Get badge assets.”
  • Click “Download snippet” to get the code to add the badge to your website, or “Google Partner Badge” to get the static
  • badge to use on other marketing materials.

When you meet the requirements for Google Partners, the dynamic badge will appear automatically on the websites linked to your Company information card.

You can sign up for the program on the Google Partners website. You must register with a Google Ads manager account that you have administrative access to.

See Also: Complete Guide on How to Become Google Ads Specialist

How Does a Company Become a Google Partner?

Actually, this is a difficult task. To become a partner, a company must demonstrate its ability to withstand extreme conditions.

This includes ensuring that it meets the criteria for becoming a partner.

To claim these skills, agencies must maintain their various Google certifications.

Certification exams and evaluations are held on a variety of Google platforms, including Google Analytics, Google My Business, and Google Ads. Going through that process is simply part of becoming a Google Partner.

Moving on to the next level is even more difficult.

What is the difference between a Google Premier Partner and a Google Partner?

In summary, a Google Premier Partner has met all Google Partner standards and gone above and beyond those requirements, as well as consistently meeting the three criteria listed below:

  • Certifications
  • Ad spend
  • Performance

Google Premier Partner Agencies must meet or exceed Google’s spend and performance standards, as well as maintain current certifications for their staff. Even though this criterion is difficult to meet, the benefits of becoming a Google Premier Partner far outweigh the costs.

How to Check the Status of Your Partner

  • Access your Google Ads account.
  • In the left-hand navigation, select the Partners program.
  • You can see if your company has received the Google Partner or Premier Google Partner badge, or if it is in danger of losing its badge.
  • To learn more about your company’s Badge status, click View details.

What are the advantages of your company having a Google Premier Partnership?

When you join a Google Premier Partners-certified digital advertising agency or expert, you can expect to gain access to cutting-edge tools, knowledgeable resources and technologies, and confidential assistance. Other agencies do not have access to these benefits.

A Google Premier Partnership could be beneficial to your company for a variety of reasons, including:

  • Google Premier Partners are subject matter experts.
  • Get early access to beta features and tests.
  • Keep up to date on the latest SEM/PPC trends and technologies.
  • They collaborate with Google directly.
  • Google Premier Partners benefit from rapid market entry.

Read Also: Complete Guide on How To Become A Member Of AAA

How Frequently Does Google Sync?

Every 1-6 hours, an automated synchronization takes place.

The precise timing will depend on the number of users and the frequency with which they must be updated.

There are several ways to schedule synchronizations depending on your operating system:

  • Use Microsoft Windows’ Task Scheduler tool.
  • Update the crontab file on Linux.

Keep in mind that Google does not support third-party tools. To troubleshoot these tools, you should speak with your system administrator.


Being a Google Partner can help your company stand out in the crowded field of digital marketing services.

That subtle but powerful badge embedded on every page of your website can provide your company with much-needed social proof and credibility.

Not to mention the tremendous exposure, education, and networking opportunities made possible by the partner program.

It is a requirement for any agency that provides Google Ads services.

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