Social Media Manager Role at Mechanic on the Go [Apply Now!]

Join the Team as a Social Media Manager (Instagram & TikTok) at Mechanic On The Go!

Location: Lagos, Nigeria
Job Type: Full-time

About Mechanic On The Go

At Mechanic On The Go, they’re changing the game in auto care. They’re more than just mechanics; they’re your reliable automotive partner, ready to assist you anywhere in Lagos.

Job Overview

They’re looking for a talented Social Media Manager to join the team and help attract high-value clients through Instagram and TikTok. In this role, you will develop and execute strategies to engage the audience, create compelling content, and optimize campaigns to drive sales and generate leads. If you’re a social media whiz with a knack for driving sales for high-ticket products or services, we want to hear from you!

Key Responsibilities

• Strategy Development & Execution:
  • Create and implement a targeted social media strategy to attract high-ticket clients.
  • Identify key demographics and tailor campaigns to engage potential clients.
  • Produce high-quality, engaging content focusing for the premium services.
  • Execute organic and paid campaigns to generate leads and boost sales.
• Content Creation & Management:
  • Develop visually striking content such as videos, reels, and posts showcasing the high-ticket services.
  • Collaborate with creative teams or designers to produce top-notch social media assets.
  • Maintain a content calendar aligned with our campaign goals and business objectives.
• Client Acquisition & Lead Generation:
  • Use advanced targeting techniques and analytics to draw in high-ticket clients.
  • Engage with potential leads through personalized messages and follow-ups.
  • Explore influencer partnerships and growth strategies to expand the brand reach.
• Analytics & Performance Tracking:
  • Utilize tools like Instagram Insights and TikTok Analytics to monitor key performance metrics.
  • Analyze performance data to identify trends and optimize future campaigns.
  • Provide regular reports on campaign results and recommendations for improvement.
• Community Management:
  • Build and nurture a strong community of engaged followers.
  • Respond promptly and professionally to comments, messages, and inquiries.
  • Connect with industry influencers and partners to support business growth.

Qualifications

• Proven experience managing and growing social media accounts, specifically on Instagram and TikTok.
• Success in generating high-ticket clients through strategic social media marketing.
• Strong understanding of Instagram and TikTok algorithms and content trends.
• Experience in running and optimizing paid campaigns for lead generation.
• Creative thinking with excellent skills in content creation, especially short-form video.
• Exceptional written and verbal communication skills.

Skills and Competencies

• Ability to analyze social media performance data effectively.
• In-depth knowledge of lead generation and conversion optimization strategies.
• Familiarity with luxury or high-ticket product/service industries.
• Proficient in social media management and analytics tools (e.g., Hootsuite, Buffer).

Preferred Qualifications

• Experience in influencer marketing to drive high-ticket leads.
• Familiarity with advanced targeting and retargeting strategies.
• Background in high-end services or products.

How to Apply

If you’re passionate about social media and ready to take on this exciting role, please submit your resume to: [email protected].

Frequently Asked Questions About the Social Media Manager Role at Mechanic on the Go